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Spotify launches in Nigeria, Kenya, Ghana and more

Spotify’s open entry price in the Nigerian market is 900 Naira per month, with the option of cancellation at any time.

Spotify finally moves its expansion into Sub-African regions like Nigeria, Ghana, Kenya and more.

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The largest global music streaming platform had recently announced its plan to expand into a total of over 80 markets with 41 of these being African countries.

Nigeria, being the unspoken creative capital of the continent championing African music through Afrobeats, afro-pop and other sub-genres has witnessed several reactions from heavyweight music industry experts and here’s what some of them has got to say.

For Listeners: How does Spotify’s expansion into Nigeria make you feel, and what do you think it means for your music consumption?

Yea its a brand new era for the Nigerian music industry as lovers of music get to listen to complete songs with a minimum and considerate monthly fee signup. It open more doors for us to know the latest music in town, both local and abroad. I’m happy to witness this moment.

For Artists: How does Spotify’s expansion into Nigeria make you feel, and what do you think it means for your music career?

Spotify/Apple music being cheaper in Nigeria vs the US means artistes get paid less. This is something a lot of people didn’t consider.

Now that Spotify will be available in Nigeria… There will be Spotify top albums in Nigeria and Spotify top songs in Nigeria.

In terms of being equitable, I think this is fine because the cost of living is much lower. Most concert tickets are cheaper in Nigeria but artists balance this out by touring in the US/UK/EU/Canada. This price point is also more accessible, broadening Spotify’s + artists’ reach.

Since the news broke, Nigerian musicians have taken to their social media accounts promoting their catalog of songs to earn more monthly listeners.

What’s in it for the Nigerian music die-hard fan clubs?

Die-hard fans of popular Nigerian artists such as Davido, Wizkid, Burna Boy and more are steering up their fan clubs such as Wizkid FC, 30BG for Davido and others to push for streaming records as Spotify enters Nigeria.

The fan clubs are already hustling hard to put their favorite musicians in the lead with heavy presence on social media platforms. In the next few months, we hope to see more changes, adventures and reactions surrounding this era of digital streaming in the country.

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