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The most anticipated after-party of the year – Heineken Live Your Music is finally here.
Scheduled to be headlined by three of Nigeria’s biggest DJs, DJ Jimmy Jatt, DJ Neptune and DJ Obi, the event holds today, Saturday, October 27th, 2018 to mark the end of the 2018 Lagos Fashion Week.The DJs will excite the audience with a trio playlist, with each DJs playlist comprised of their own themed genres of songs.
Heineken launched the Live Your Music platform in Nigeria in October 2016 and it is the official after-party of Heineken Lagos Fashion Week which takes place on the final night of the 4-Day event. Heineken is giving consumers the opportunity to not just attend a music event but to be a part of the creation of the total experience.
The Live Your Music experience is now in its second year (2016 and 2017) and this edition promise to not only give consumers the chance to experience the premium and aspiration cues of Heineken from the fashion week but also get refreshed and entertained by Heineken at the high energy after-party. The Live Your Music parties have previously featured special appearances by International acts such as T-Pain in 2016 and Jidenna in 2017.