South African rapper, Nasty C, is making his first music debut under Def Jam Recordings (a joint venture with Universal Music Africa) with the new single “There They Go”.
The new deal with Def Jam Recordings is also in collaboration with Sony Music South Africa which is his parent label.
The new move is to facilitate the release of his forthcoming album.
After ‘Bad Hair’, ‘Strings and Bling’, Nasty C is ready for his third studio album ‘Zulu Man With Some Power’. A new single ‘They There Go’ has been released as a lead single towards the album release. The folks at Def Jam were happy to have him on board.
“Nasty C is a unique and forward-thinking artist who is at the forefront of a new generation of rappers emerging from Africa. Def Jam is a globally recognized brand synonymous with excellence in hip-hop, and we are excited to welcome Nasty C — an international star with real vision and talent — into the family”, said the label’s CEO Jeff Harleston.
Filmed in Durban, South Africa, the video was directed by Andrew Sandler and produced by Cxdy.
Watch the video below.