The Canadian rapper has signed up with his country’s biggest cannabis producers to launch a fully-licensed joint venture to produce and distribute marijuana.
The move is also to promote ‘More Life Growth Company’, his new firm, which appears to be named after his 2017 project ‘More Life’.
On Tuesday, the singer took to his Instagram page to exhibit his newest endeavor with a video featuring the phrase “Welcome to More Life Growth Co.” rotating in front of what appears to be a futuristic greenhouse.
A trademark was filed in Canada for More Life Growth Company, which lists cannabis-related products including herb teas, hookahs, vaporizers, and rolling papers. The trademark was filed on Oct. 21 and the applicant is listed as Dream Crew IP in West Hollywood, Calif.
More Life is the latest addition to Drake’s growing business empire. The 6 God, whose estimated net worth is $150 million, also has investments in Virginia Black whiskey and e-sports organization 100 Thieves