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Watch Marvin Gaye’s First-Ever Music Video for “What’s Going On”

Nearing 50 years since its initial release, the symphonic soul classic gets a hard-hitting 2019 visualizer.

As it readies a standalone release of Marvin Gaye‘s only cover-to-cover live performance of What’s Going Onthe late singer’s estate has released the first-ever music video for the album’s revered title track.

Released Friday as the first installment of Universal Music Group’s “Never Made” project — providing visuals for classic cuts that were never fitted with one upon initial release — the Savannah Leaf-directed video allows the poignant and politically-charged sentiments of Gaye’s classic to resonate in 2019 as a call-to-action. The clip plays a performance of the track over vignettes that tackle Flint’s ongoing water crisis, underscore racial tensions, police brutality, soaring healthcare costs, and the traumatic effect of mass shootings in our schools.

Watch the first-ever music video for Marvin Gaye’s “What’s Going On” below. The vinyl release of Gaye’s 1972 Kennedy Center performance is slated for October 18th. You can pre-order your copy via Sound of Vinyl today.

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