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Iggy Azalea Play a Gold Digger in the Video for ‘Started’ || Watch

Iggy Azalea has been reaping the benefits of the independent grind, following up her recent “Sally Walker”, and next is her latest single + video “Started.”

On “Started,” Iggy takes a break from reality to indulge in a twisted fantasy, which finds her playing the black widow to an unsuspecting and geriatric sugar daddy. Though her means are nefarious, one has to wonder if said sugar daddy has many qualms with the arrangement, ill-suited to his well-being though it may be. In any case, Iggy’s “bad bitch” persona is on full display throughout, from the wedding to the lively “wake.”

“I started from the bottom and now I’m rich,” she raps on the come-up anthem, produced by J. White. “I got in my bag and I ain’t looked back since / I started to say sorry, but fuck that shit / You started out hatin’, now you love my drip.”

Iggy released Survive The Summer EP late last year, and she’s now readying her new album In My Defense, which is due on EMPIRE later this year.

Watch, and share below.

Iggy Azalea – Started Official Video

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