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Few hours after the release of the critically acclaimed album KOD by J. Cole, he premieres the first video from it titled ATM. Video directed by Scott Lazer and J. Cole himself.
Much like in the lyrics to the song, the video deals with the issues of capitalism in American society, evidenced by a man (played by Cole) literally paying an arm and a leg for a fancy new car, which leads to his demise.
Elsewhere in the colorful visual, the Dreamville rapper is restrained by a straight jacket in a padded room made entirely out of $100 bills, and later, he’s surrounded by a bevy of beauties while gambling his money away.