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If you’ve been following DJ Khaled‘s career, you’d know that he’s not shy about showing his love for his son, Asahd Tuck Khaled.
Asahd has already been featured on the cover art for his last album, Grateful, and Asahd has also been recognized for his achievements at a Miami Heat basketball game.
Khaled’s marketing of Asahd won’t be ending any time soon, as TMZ has reported that Khaled and his wife, Nicole Tuck, have filed to have Asahd’s name trademarked for use in all manner of merchandise, kid-friendly or otherwise.
According to TMZ, Asahd’s name could soon be appearing on products such as keychains, perfumes, cosmetics, clothes, lines, video games, jewelry, and much, much more. They also plan to use Asahd to market products for children, such as strollers, bibs, pacifiers, books, and miniature cars.
This wouldn’t be the first time that Asahd would be the face of a product, as it was recently revealed that he had a collaboration planned with Jordan Brand on a line of apparel for children, making him the first child to ever ink a deal with the sneaker giant.