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Watch Eminem’s Innovative, Social Media Themed Lyric Video for ‘Untouchable’

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When Eminem released his two part song ‘Untouchable’ as one of the pre-order singles off his latest album Revival, it was met with a lot of hate online. Most folks complained about the structure of the song and Eminem’s chopped flow on it.

That took away the attention from the very woke lyrics that the song deserved. But Eminem has found a way to bring the focus back to it by unveiling the official lyric video for the Mr. Porter-produced track. The video is social media-themed with interface throughout the clip resembling those of Facebook and Instagram as lyrics flash on the screen either as the main post or as comments.

It’s an innovative concept indeed. Check it out below and in case you missed it earlier this week, watch the music video for his lead single ‘River’ with Ed Sheeran here.

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