Africa's #1 Contemporary Music & Entertainment Website

The Weeknd Pulls Out Of H&M Over Racist Ad

Advertisement

The Weeknd will no longer be working with H&M. He announced the split after H&M was blasted for putting a black child in a hoodie with the words “COOLEST MONKEY IN THE JUNGLE” on the front of it. “Woke up this morning shocked and embarrassed by this photo,” the XO boss wrote in a Twitter post denouncing the racist ad. “i’m deeply offended and will not be working with @hm anymore…

Notice how the white kids hoodie says survival expert and the black kids own calls him a monkey

The Weeknd previously worked with H&M on a few collections in the past including Spring 2017’s Selected by The Weeknd. The company’s apology wasn’t enough to keep him on board. “This image has now been removed from all H&M channels and we apologised to anyone this may have offended,” H&M spokeswoman Anna Eriksson said in a statement. Though the image has been removed from H&M’s platforms, the damage has been done. Outrage has spread across social media but some have tried to turn it around positively by altering the racist image.

Advertisement

Get real time updates directly on you device, subscribe now.

You Might Also LIke

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Accept Read More