Taylor Swift’s Reputation album has sold 1.05 million copies in the U.S. over its first four days of release, according to initial sales reports from Nielsen Music.
“Reputation” is Swift’s fourth consecutive album to sell more than a million copies in its first week. Other big debuts include 2014’s “1989,” 2012’s “Red,” and 2010’s “Speak Now.”
It is understood that the star’s sixth album “Reputation” is the first album to sell a million copies in a tracking week in nearly two years, since Adele’s 25 sold 1.16 million copies in the frame ending December 25, 2015 (the album’s fifth week on sale).
Reputation was released on Friday, November 10, through Big Machine Records.
It was gathered that the country singer turned pop star kept “Reputation” off streaming services like Apple Music and Spotify for the first week of release.
Reputation, which sees the star delve deeper than ever before into the realms of pop and hip-hop, has received largely positive reviews from critics.
The Telegraph called it “a big, brash, all-guns-blazing blast of weaponize pop that grapples with the vulnerability of the human heart as it is pummelled by 21st-century fame.
NPR’s critic Ann Powers noted that Swift’s lyrics had matured, describing the stand-out track Getaway Car as: “A sure-footed step forward into the vagaries of grown up life.”
BBC Music’s Mark Savage said it was “her most sonic-ally adventurous album yet”, while noting that moments where she lashes out at her detractors “don’t really lend themselves to big, singalong choruses”.
However, the New York Times’ writer Jon Caramanica questioned whether Swift had diluted her appeal by borrowing so heavily from other genres.
“In making her most modern album – one in which she steadily visits hostile territory and comes out largely unscathed – Ms Swift has actually delivered a brainteaser: If you’re using other people’s parts, can you ever really recreate your self?”