PUMA, athletic and casual footwear brand just added singer and actress Selena Gomez to their big and star-studded family.
Selena who is the newest face of the athletic brand is following in her boyfriend’s footstep; The Weeknd, and other couple of celebrities such as Rihanna, Kylie Jenner and Cara Delevingne.
The multi-hyphenate star is reportedly raking in $30 million for the deal, which is slated to last for about two years, according to E! News.
According to Vogue, in a press release Selena said:
Selena Gomez has teamed up with one of our all-time favourite fitness brands Puma for an exceptionally exciting new collaboration. According to Vogue, it’s a “long-term partnership” that will be an “ongoing series of projects, as [Selena] has been tasked to design product and help direct future campaigns.”