PUMA, athletic and casual footwear brand just added singer and actress Selena Gomez to their big and star-studded family. Selena who is the newest face of the athletic brand is following in her boyfriend’s footstep; The Weeknd, and other couple of celebrities such as Rihanna, Kylie Jenner and Cara Delevingne.
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The multi-hyphenate star is reportedly raking in $30 million for the deal, which is slated to last for about two years, according to E! News.
According to Vogue, in a press release Selena said:
“Being part of the PUMA family is very exciting for me. PUMA has changed the game when it comes to the mash-up of athletic wear and fashion. It’s amazing to see this influence on style and culture and I’m excited to be a part of it. I am hoping that we can create something special together. We already have some really cool projects in the works.“
Selena Gomez has teamed up with one of our all-time favourite fitness brands Puma for an exceptionally exciting new collaboration. According to Vogue, it’s a “long-term partnership” that will be an “ongoing series of projects, as [Selena] has been tasked to design product and help direct future campaigns.”