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When it comes to promoting music online, there are far too many channels, networks, blogs/forums, platforms, apps and communities for musicians to be involved with to be present on them all.
So rather than attempt the impossible, you should focus your efforts on a handful that are likely to bare the most fruit.
How are you to know which platforms are most likely to lead to success? Well, there’s no one answer, and trial and error will still most certainly be involved. But there are a few questions you can ask yourself to help you identify your best options:
- Who are your ideal fans?
- Where do they spend their time online?
- Where do you find similar artists (even far bigger acts within your genre) spending most of their time actively engaging with their audience online?
- What type of content are they focused on (i.e. Videos, photos, articles/ blogs, etc.)
Answering these simple questions is a great way to get started. Once you’ve made it to this point, you’ll want to explore the different platforms/properties available to you. These can be broken into 4 separate categories, each with a unique purpose:
Owned Properties
While social networks are great, they are essentially rented, not owned. If Twitter suddenly ceases to exist, all of your followers go with it.
For this simple reason, you should always start with the channels you can call your own. Make sure these act as the hub for your fans to know they can always find the most up to date information about you.
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